All animals deserve to live their lives free from exploitation and abuse. Through direct action campaigning we will confront and disrupt the practices that cause animals to suffer.
Direct Animal Action is an ally to every living creature, and a voice for the voiceless. We do not discriminate against anyone.
A TikTok video showing a man punching a possum in the face in New Zealand has outraged animal advocates. The video, posted by @gvc_steve, shows a young possum perched on a fence with a voice saying “Hey dick, what are you doing there?” A second voice asks “Shall I smack him?” The first voice answers “Smack him!”A…
Join Direct Animal Action on Saturday 20 February 2021 to protest at the Waikato Rodeo. This will be the sixth year in a row we have stood strong outside the Waikato Rodeo calling for an end to all rodeo across Aotearoa. Visit our Facebook event for all details and information about this event. See you…
Anti-rodeo protesters from Direct Animal Action (DAA) demonstrated at the Mid-Northern Rodeo (09 January 2021) in Whangārei calling for the Government to ban rodeo for good. Protest organisers were concerned that animals would be injured or killed at the rodeo. DAA spokesperson Apollo Taito says there’s a history of animal abuse at the Mid-Northern Rodeo.…
Anti-rodeo protesters gathered outside the Warkworth Rodeo on New Year’s Day 2021 for the sixth year in a row. Animal advocacy organisation Direct Animal Action (DAA) coordinated the protest and around 80 people attended. Warkworth Rodeo is held at the Auckland Council-owned Warkworth Showgrounds and the Rodney Local Board decides who gets to lease the…
Direct Animal Action has launched a petition calling on Waikato Regional Council to decline a resource consent application from Buchanan Ellis Ltd to build an industrial meat chicken farm in Waerenga, Waikato. You can help by signing and sharing our petition with your friends, family and networks: https://our.actionstation.org.nz/petitions/stop-the-waerenga-industrial-meat-chicken-farm Why is this important? Chickens farmed for…
PRESS RELEASE 21 October 2020 Direct Animal Action Animal advocacy organisation Direct Animal Action presented a petition signed by over 5000 people to the Rodney Local Board at the local board’s business meeting on 21 October 2020. The petition calls for the local board to stop leasing the Warkworth Showgrounds to the Warkworth Rodeo and to…
This general election 2020, let’s free hens from cages. One of the most important things you can do to help hens, is to contact your local MP and let them know you want an end to colony cages in Aotearoa. Check out our new video featuring colony cage footage from Aotearoa which explains more. Thanks…
Direct Animal Action has launched a new website to myth-bust the New Zealand egg industry’s egg tracing website Trace My Egg. Our website Track My Egg shows kiwi consumers video footage of different types of egg farming practices used across New Zealand, including battery cage, colony cage, barn, free-range and organic egg farming practices. “We’re…
Direct Animal Action are taking action for rodeo animals this summer and we need you to join us outside the Waikato Rode, Saturday 15 February, 1pm at Kihikihi Domain, Crn Oliver & Bryce Streets, Kihikihi, Te Awamutu. All placards and banners will be provided as we’re sticking to a set theme. So no need to…
Direct Animal Action demonstrated outside the Warkworth Rodeo on New Year’s Day 2020 for the fifth year in a row. We are also running a petition calling on the Rodney Local Board to ban the Warkworth Rodeo and all rodeo events on land under their management. A string of animal deaths last rodeo season left…
Direct Animal Action are taking action for rodeo animals this summer and we need you to join us. We’re holding a series of protests across the season with our first at the Warkworth Rodeo on New Years Day. Join us to say, “Ban Rodeo – end the abuse!” Click Going on our Facebook event for…
We’ve got t-shirts for sale! Get a DAA t-shirt to wear at our upcoming rodeo protests or just to show your support for our work for animals ❤️👍🏽
Our ethically sourced, Fairtrade t-shirts are available in loose fit and fitted sizes. Find out more & place your order here 👉🏼 https://bit.ly/3eZ8zaF
Rodney Local Board are the only local board in Auckland which continue to host rodeo on land under their management.
We’re calling on them to ban the Warkworth Rodeo and all rodeo events in their local board area and we need your help!
Sign & share our petition today 👉 https://bit.ly/2OpGgYY
In December 2018, Waikato District Council railroaded through a farcical “hearing” for Mainland Poultry’s proposed “cage-free” mega egg farm in Orini. Locals were left angry and disappointed with the Council’s obvious bias in favour of Mainland Poultry. In February 2019, our petition with over 30,000 signatures opposing the mega farm on animal welfare grounds and negative…
We’ll be peacefully protesting outside Waikato Rodeo on Saturday 16th February. All welcome. Bring a sunhat, water and sunblock as we’ll be standing in an exposed area. Dogs welcome on-leash, bring a water bowl too. For more details visit our Facebook event: https://bit.ly/2RRA0L8
Animal advocates who were inside the Mid Northern Rodeo were told by rodeo organisers they could not film using high definition cameras. Rodeo organisers stopped the rodeo to tell the activists they must stop filming or they would be trespassed. Direct Animal Action spokesperson Apollo Taito says this is typical of rodeo cowboys who don’t…
Direct Animal Action will host an anti-rodeo protest outside the Mid-Northern Rodeo in Whangarei on Saturday 12 January 2019.
We welcome everyone to join us!
Find out more at our Facebook Event Page: https://bit.ly/2HaX0jp
The first day of 2019 saw anti-rodeo protesters from Direct Animal Action demonstrating outside the Warkworth Rodeo. They had ‘tombstone’ placards with RIP written on them. Protest organisers are feeling angry and frustrated after a bull died at Gisborne Rodeo in December 2018. The bulls death was the third animal death at a rodeo in…
This week we handed-in 30,000 signatures against Mainland Poultry’s proposed mega egg factory farm in Orini to Waikato Distrcit Council.
Our petition hand-in followed a hearing held at the Council to decide if the mega farm will be built. A decision is expected in February 2019.
Mainland Poultry want to build a mega egg factory farm that would confine 400,000 chickens in Orini, Waikato. This mega factory will be cruel, stinky and an industrial eyesore. We’re supporting the locals who are opposing this mega farm. Join us in peaceful protest at the Waikato District Council hearing that will decide if this horrendous…
The Overseas Investment Office (OIO) has scrapped Tegel’s plans to buy 200 hectares of land at Arapohue, near Dargaville. This year, animal advocacy group Direct Animal Action has campaigned alongside Kaipara locals and the Kāpehu Marae to stop the proposed Tegel mega chicken factory. “We’re absolutely ecstatic about this victory!” said Deirdre Sims, spokesperson for…
We are excited to announce this month’s workshop facilitator Tāmaki-Makaurau activist Mengzhu Fu. Through interactive discussion, Mengzhu will help us to explore the links between speciesism, racism and colonialism in Aotearoa. Mengzhu is a 1.5 generation Chinese feminist based in Tāmaki-Makaurau and has been involved for over 10 years in animal rights and various social…
Artists Nicholas Feisst & Rom Marinkovich have created these one-of-a-kind porcelain cups with terracotta lidded jar to raise funds for Kaipara Community Association to fight Tegel. Funds raised will go towards costs for lawyers and experts at the council hearing later this year. We’ve set up a Trade Me auction for these beautiful and functional…
Yesterday over 90 people stood together outside Tegel’s headquarters in Auckland. The diverse crowd included members of Direct Animal Action, Kaipara District locals and members of Kapehu Marae. We came together to tell Tegel that they have no respect for the animals, the environment, Kapehu or Kaipara. No-one wants their cruel and stinky 9 million…
We’re excited to announce this month’s workshop host, Andrew Tobert of Greenpeace New Zealand. Andrew will teach us the art of using social media effectively for our campaigns. Andrew has run digital campaigns for labour unions, grassroots groups and other NGOs. He’s now working at Greenpeace New Zealand, helping to stop and reverse the expansion…
Animal advocacy group Direct Animal Action have exposed Tegel’s poor animal welfare practices at one of their farms near Helensville. This follows Tegel’s decision to stall on their controversial proposed mega farm in the Kaipara District. “Tegel are running scared because they know they can’t win in the face of so much opposition and evidence…
Join Kaipara locals and Direct Animal Action to say “Cluck off Tegel!” Kaipara locals will be supported by Direct Animal Action to hold a peaceful protest outside Tegel’s Head Office in Auckland. This protest is happening on what would have been the first day of the council hearing to decide if Tegel can build their…
This July we’ll be hosting a FREE workshop on Effective Campaigning. Our special guest presenter is Executive Director of 350 Aotearoa, Niamh O’Flynn. Niamh will share her significant campaigning experience with us and she’ll teach us how to WIN our campaigns! When: Sunday 29th July, 1:30pm Where: City Side Baptist Church, 8 Mount Eden Rd, Grafton,…
Direct Animal Action (DAA) has filmed covert footage at a Mainland Poultry egg farm on McKerrow Road, Waianakarua in the South Island. The footage shows a new type of egg production system called multi-tiered aviary. “Direct Animal Action are extremely concerned about the introduction of multi-tiered aviaries to New Zealand,” says Deirdre Sims, spokesperson for…
Mr Phil Latham Navis Capital Australia Pty Ltd Level 8, 56 Pitt Street Sydney NSW 2000 AUSTRALIA Tel: 61 2 8024 7800 Email: platham@naviscapital.com Dear Phil, Recently your private equity firm, Navis Capital, bought 75% of Mainland Poultry, New Zealand’s biggest egg producer. We understand that Mainland Poultry are now attempting to establish large colony and…
Direct Animal Action have begun a David vs Goliath battle against New Zealand’s biggest egg producer, Mainland Poultry. In September, an Official Information Act request to Waikato District Council revealed that Mainland Poultry have plans to build a mega factory farm that would confine 800,000 egg laying hens to colony cages and a new type of multi-tiered system…
New Zealand’s biggest egg producer, Mainland Poultry, want to build a massive industrial chicken egg laying farm at 64 Old Road, Orini in the Waikato. “If Mainland Poultry get their way, their mega factory farm will imprison 800,000 hens. Almost all of these hens will be kept in cruel colony cages,” says Direct Animal Action…
We’ve started a petition calling on Waikato District Council to decline an application from Mainland Poultry to build a mega factory farm. New Zealand’s biggest egg producer, Mainland Poultry, want to build a massive industrial chicken egg laying farm at 64 Old Road, Orini in the Waikato Region. If Mainland Poultry get their way, they’ll…
On the 1st of December 2016 we hosted a fundraising event for Paws Awhile Animal Sanctuary. The exhibition titled ‘Animals – Seeing the Sentient Being’ celebrated animal sentience and the artists involved expressed this in many beautiful and creative ways. The event was held as Allpress Studio in Freemans Bay and featured works from over…
October marks Direct Animal Action’s one year anniversary. It’s been a busy and exciting first year and we couldn’t have done it without everyone’s support. The community has grown significantly since our first meeting, one year on we find ourselves surrounded by a wonderful group of caring and passionate people doing all they can for…
This morning we led a public protest outside the Rydges Hotel in Auckland, where Greyhound Racing New Zealand’s AGM and awards ceremony was being held. We invited protesters to bring along their canine companions and demonstrate with us as part of a nationwide day of action to ban greyhound racing. We had an excellent turnout,…
Thank you to everyone who made it to last night’s pub quiz. The event was a huge success – we raised almost $2,000 and we counted more than 100 of you there in support! A HUGE …
This morning in Auckland animal rights activists and locals from the community of Patumahoe held a large protest outside the Environment Court. Around 70 people held placards …
Craddock Farms’ case to build a massive colony cage egg farm in Patumahoe will be heard in the Environment Court on 30th November. This follows a limited-notification hearing held by Auckland City Council almost a year ago where the companies proposal was declined.
Today a funeral will be held outside business man Wally Yovich’s downtown office. The Grim Reaper will join a group of protesters in black mourning clothes to call on Yovich to pull funding for a proposed new colony cage egg factory farm.
This Sunday around 30 animal activists from the Stop Craddock Farms campaign will stage a protest at Craddock Farms, a cage egg producer in Pukekohe. Craddock Farms want to build New Zealand’s biggest caged hen factory farm in Patumahoe. Auckland City Council declined their application earlier this year but Craddock Farms are appealing in the…
Campaign group Stop Craddock Farms and Direct Animal Action congratulate the Auckland City Council for declining consent for cage egg producer Craddock Farms to build a mega caged hen farm in Patumahoe, South Auckland.
Spokesperson Deirdre Sims says, “The proposed caged hen facility would have been the biggest of its kind in our country, confining 310,000 hens to cruel cages that contravene the Animal Welfare Act,”