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Egg industry tracing website myth-busted on International Respect for Chickens Day

Direct Animal Action has launched a new website to myth-bust the New Zealand egg industry’s egg tracing website Trace My Egg.

Our website Track My Egg shows kiwi consumers video footage of different types of egg farming practices used across New Zealand, including battery cage, colony cage, barn, free-range and organic egg farming practices.

“We’re launching our website today because it’s International Respect for Chickens Day,” says Deirdre Sims spokesperson for Direct Animal Action.

“We want New Zealanders to have the ability to make informed buying choices and we want them to know that there are inherent animal welfare issues across all types of egg farming practices used in our country, including free-range, barn and organic egg farming.”

“We hope our website will achieve this, and for those consumers horrified at what we’ve uncovered about the country’s egg industry, we’ve got a section with tips on egg replacements and delicious egg-free recipes.”

“Over 3 million egg laying chickens suffer under unnatural and intensive conditions on New Zealand egg farms every year. Even free-range, barn and organic egg farming practices are not what they’re cracked up to be.”

“As well as poor animal welfare outcomes, there’s growing debate about links between industrial animal agriculture and zoonotic disease including the COVID-19 pandemic.”

“We’re encouraging New Zealanders to go egg-free for a kinder, healthier and safer future. We hope our new website will help people to make this transition,” said Ms Sims.

Visit the egg industry’s website and compare it to what ours reveals about the cruel reality of egg production.

May 4, 20203 Comments
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Author: Direct Animal Action

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3 Comments

  1. sum says:
    May 4, 2020 at 13:50

    amazing work DAA!

     Reply
  2. Dmitry says:
    June 22, 2020 at 01:36

    Anyone watching those videos need to click on the “instant fragmentation” link in the accompanying text, which shows in HD how it is being done in Oz. If it is the same in NZ, then all the standards/talk about behaviour, area per hen etc in NZ Layer Hens Code of Welfare 2018 available on mpi.govt.nz, while good intentional, seems a bit misplaced (page 25, paragraph (d) of it describes the process: “Maceration equipment used for humane destruction must be designed to cause very rapid and complete fragmentation of the egg or day-old chick into small particles”, though it describes and recommends gassing as best practice – I wonder why).

     Reply
  3. Dmitry says:
    June 22, 2020 at 22:30

    Anyone watching those videos need to click on the “instant fragmentation” link in the accompanying text, which shows in HD how it is being done.

     Reply

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